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Case Study
Contact Pipeline Observability System
A resilient lead-intake pipeline that validates user input, persists submissions, sends optional notifications, and exposes end-to-end flow telemetry.
Overview
Implemented as a serverless workflow with strict schema validation, anti-spam controls, and staged failure handling. Data is persisted in Supabase, notification delivery is handled via Resend when configured, and New Relic events capture each lifecycle stage for reliability and conversion analysis.
Key Highlights
- Applied strict input contracts and bounded payload rules to protect API reliability.
- Combined rate limiting, honeypot validation, and submission timing checks to reduce spam traffic.
- Emitted structured lifecycle events for submit, validation, persistence, and notification stages.
- Enabled graceful fallback so persistence succeeds even when notification dependencies are unavailable.
Technology
Next.jsTypeScriptZodSupabaseResendNew RelicVercel