Case Study

Apurv Singhal - Personal Website

A conversion-oriented portfolio platform that presents experience clearly, captures qualified inbound interest, and highlights engineering depth through project case studies.

Overview

Built with Next.js App Router, TypeScript, and Tailwind CSS using reusable UI primitives and route-level SEO. The architecture includes a monitored contact pipeline, generated Open Graph assets, structured data, and a layered testing strategy to keep product quality high as the site evolves.

Key Highlights

Implemented content-driven projects and dynamic case-study pages to improve storytelling and SEO coverage.
Instrumented critical user and API flows to track submission conversion and reliability bottlenecks.
Added defensive contact handling with validation, rate limiting, anti-spam checks, and graceful degradation.
Maintained confidence with unit, integration, API, component, E2E, and accessibility testing layers.

Technology

Next.jsTypeScriptTailwind CSSSupabaseVercelNew Relic

Source Code Live Demo

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